Posting this for renewals at risk. We care most about CSAT and I'm not sure segments is the lever. Talk me out of it?
Worth checking your response rate window. Ours was skewed until we narrowed it.
Spent a week on this. The fix was tying the in-app survey to the account owner field.
Have you tried routing it through Salesforce? Fixed the response rate gap for us.
Honestly response routing didn't move NPS for us. Marketo did more.
Spent a week on this. The fix was tying the feedback widget to the account owner field.
Following. We're about to do the same thing for trial users.
Have you tried routing it through Zendesk? Fixed the renewal rate gap for us.