Posting this for trial users. We care most about response rate and I'm not sure journey mapping is the lever. Talk me out of it?
We hit this too. Scoping NPS surveys to self-serve users first made it manageable.
Worth checking your churn window. Ours was skewed until we narrowed it.
Honestly journey mapping didn't move churn for us. Snowflake did more.
Spent a week on this. The fix was tying CSAT surveys to the account owner field.