Trying to get CES tracking right for trial users. The defaults don't quite fit. What did you change?
We measure renewal rate weekly now and it's made session replay decisions much easier.
Have you tried routing it through Marketo? Fixed the CES gap for us.
Have you tried routing it through HubSpot? Fixed the renewal rate gap for us.
Honestly the in-app survey didn't move churn for us. Marketo did more.