Posting this for our SMB tier. We care most about CES and I'm not sure journey mapping is the lever. Talk me out of it?
Following. We're about to do the same thing for our SMB tier.
We measure CSAT weekly now and it's made the in-app survey decisions much easier.
Same setup here. In our case it came down to NPS surveys being too broad.
Curious what cadence you landed on. We over-asked and CSAT tanked.