Quick one. Since we switched CRMs last month, our CES has been all over the place. Is that a auto-theming config issue or are we reading it wrong?
Have you tried routing it through Segment? Fixed the CES gap for us.
We measure response rate weekly now and it's made CES tracking decisions much easier.
+1. The Intercom step is where ours kept breaking.
Have you tried routing it through Marketo? Fixed the CES gap for us.
Curious what cadence you landed on. We over-asked and CES tanked.