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Our playbook for segments across trial users

omar_holt_99714

Posting this for new onboarding cohorts. We care most about renewal rate and I'm not sure journey mapping is the lever. Talk me out of it?

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Comments

cole_hale_9e413

We hit this too. Scoping journey mapping to our SMB tier first made it manageable.

paul_frei_20d88

Following. We're about to do the same thing for our SMB tier.

esme_pace_71dca

+1. The Jira step is where ours kept breaking.

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