Posting this for self-serve users. We care most about renewal rate and I'm not sure segments is the lever. Talk me out of it?
Same setup here. In our case it came down to response routing being too broad.
Have you tried routing it through Zendesk? Fixed the churn gap for us.
We measure the health score weekly now and it's made the in-app survey decisions much easier.
Spent a week on this. The fix was tying session replay to the account owner field.
Following. We're about to do the same thing for our SMB tier.
Worth checking your renewal rate window. Ours was skewed until we narrowed it.