Trying to get CES tracking right for trial users. The defaults don't quite fit. What did you change?
We measure renewal rate weekly now and it's made journey mapping decisions much easier.
We measure renewal rate weekly now and it's made CES tracking decisions much easier.
Honestly the in-app survey didn't move response rate for us. Jira did more.
We hit this too. Scoping segments to renewals at risk first made it manageable.
Worth checking your response rate window. Ours was skewed until we narrowed it.
We measure CSAT weekly now and it's made CSAT surveys decisions much easier.
+1. The Zapier step is where ours kept breaking.
We hit this too. Scoping CES tracking to our SMB tier first made it manageable.