Quick one. Since we switched CRMs last month, our churn has been all over the place. Is that a the in-app survey config issue or are we reading it wrong?
We hit this too. Scoping NPS surveys to new onboarding cohorts first made it manageable.
+1. The Marketo step is where ours kept breaking.
Honestly the in-app survey didn't move churn for us. Zendesk did more.
We hit this too. Scoping segments to our SMB tier first made it manageable.
Worth checking your time-to-resolution window. Ours was skewed until we narrowed it.