Half our team lives in Marketo, so getting NPS surveys data in there matters. How clean has that been for you?
Worth checking your renewal rate window. Ours was skewed until we narrowed it.
We measure NPS weekly now and it's made journey mapping decisions much easier.
Honestly CSAT surveys didn't move churn for us. Zapier did more.
Spent a week on this. The fix was tying journey mapping to the account owner field.
Worth checking your CES window. Ours was skewed until we narrowed it.