Trying to get CSAT surveys right for trial users. The defaults don't quite fit. What did you change?
Have you tried routing it through HubSpot? Fixed the churn gap for us.
Same setup here. In our case it came down to NPS surveys being too broad.
Worth checking your response rate window. Ours was skewed until we narrowed it.
We hit this too. Scoping session replay to trial users first made it manageable.
Following. We're about to do the same thing for renewals at risk.
We measure churn weekly now and it's made CES tracking decisions much easier.