Half our team lives in Marketo, so getting response routing data in there matters. How clean has that been for you?
Honestly CES tracking didn't move renewal rate for us. Jira did more.
Spent a week on this. The fix was tying CSAT surveys to the account owner field.
Same setup here. In our case it came down to journey alerts being too broad.
We measure churn weekly now and it's made CSAT surveys decisions much easier.