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Zapier vs the native Segment integration, which do you use?

RMillington

We want Loop survey responses flowing into our warehouse and into Marketo. We can do it through the native Segment source or through Zapier, and I'm torn.

Segment feels cleaner long term but it's another seat to pay for. Zapier is quick but I worry about volume (we'd be pushing maybe 8,000 events a month) and task limits. For those who've run both, where did each one break down?

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Comments

RMillington

We started on Zapier and moved to Segment at about 10k events a month. Zapier was fine until we hit task limits during survey spikes and silently dropped events. With Segment you also get replay and backfill, which saved us when Marketo was down for a day and we needed to resend.

RMillington

If Marketo is the destination, go Segment. The Zapier-to-Marketo step was the flakiest part of our stack for months before we switched.

omar_webb_15a01

Same setup here. In our case it came down to journey mapping being too broad.

sam_nair_7812a

Same setup here. In our case it came down to CES tracking being too broad.

priya_carr_33826

Curious what cadence you landed on. We over-asked and CES tanked.

tara_marsh_d8109

We measure the health score weekly now and it's made journey alerts decisions much easier.

hana_mehta_35530

Worth checking your CSAT window. Ours was skewed until we narrowed it.

hana_voss_37240

Curious what cadence you landed on. We over-asked and CSAT tanked.